Skip to content

We build products. Ours, and yours.

Websites, software and automations for founders and small businesses. Tell us the problem, and we'll show you something that works.

Most ideas stall before the first working version.

Long proposals and repeated calls leave you with nothing you can use. We keep the work pointed at one thing: a first version you can try, then improve.

What we build.

Four kinds of work, each scoped before it starts. Pick the one that matches your problem.

Websites

A site that explains your offer in one read and gives visitors one clear thing to do next.

Fresh bread, delivered by 7am.

Order by midnight. Pay on the doorstep.

Order for tomorrow

Products

We narrow the idea to the one thing that has to work, then ship a first version people can actually use.

Automations

We map the repeat work first, then connect the tools you already use so it runs without you.

Ran 48 times this week · 0 failures

Maintenance

After launch we stay on: fixes when something breaks, small changes as they come up, a short note every month.

We build our own products, too.

FounderOS runs our own work, and Lens puts a business's numbers on one screen. Everything we know about shipping, we use on them first.

Opens to its waitlist on 12 October

FounderOS

A workspace for founders: notes, goals and pipelines in one place.

  • Notes, a canvas and a journal for ideas
  • Monthly goals broken into weekly steps
  • Pipelines for sales, investors and hiring
Explore FounderOS

Booking demos now

Lens

A dashboard we build around your data, with charts you can click into and shortcuts that act on them.

  • Ask questions in plain English, get charts back
  • An assistant that drafts the next step for you to approve
  • Industry editions for pharma, electronics, FMCG and logistics
Explore Lens
Overview
Revenue, September
₹18.4L
+12% vs August
Cash runway
14 mo
Up 1 month
Open orders
86
23 ship today
Overdue invoices
9
₹2.1L outstanding

Revenue by week

₹ lakh

Revenue by week
7 Jul₹3.1L
14 Jul₹3.4L
21 Jul₹3.2L
28 Jul₹3.8L
4 Aug₹3.6L
11 Aug₹3.9L
18 Aug₹4.3L
25 Aug₹4.0L
1 Sep₹4.4L
8 Sep₹4.2L
15 Sep₹4.7L
22 Sep₹4.5L
29 Sep₹5.0L

Orders by channel, September

  • Website412
  • Distributors318
  • Amazon196
  • Walk-in88

Shortcuts

  • Send payment reminders⌘R
  • Create an invoice⌘I
  • Export this view⌘E
  • Share to WhatsApp⌘S

How we work.

Four steps, and you always know which one we're on.

  1. 1TalkA 15-minute call. We listen to the problem and look at what you already have.
  2. 2PlanWe agree on a small first version, its price and its launch date.
  3. 3BuildYou see working progress as we go, not just status updates.
  4. 4Launch and look afterWe ship it, hand you every account, then stay on to fix and improve.

Pricing.

Every project is priced after one call, once we know the scope. Here is what each kind of work includes.

Fixed scope · Price after scope

Website build

A responsive website with clear messaging and a direct path to contact or purchase.

Optional: Copy editing pass

We rewrite the words after the structure is right.

Get a quote for websites

What we scope together

  • Structure and copy outline agreed before design
  • Responsive on every screen, tested on a real phone
  • Your domain, hosting and accounts handed to you
  • Launch date agreed before development starts

Before work starts you receive the scope, the price and the timeline.

FAQs

The questions people ask before the first call.

How much does a project cost?

We quote after one call, once we know the scope. You get the scope, price and timeline before any work starts.

How long does a first version take?

It depends on scope, so we agree the launch date during planning, not before. Small websites and automations are usually the quickest.

Who owns the work?

You do. Code, designs, domains and accounts are handed to you. No lock-in.

Do you work with non-technical founders?

Yes. We explain choices in plain words and show you working progress as we go, not slide decks.

Where are you based?

Mandrem, Goa, India. We work with clients remotely, wherever they are.

Tell us what you want to build.

Pick a time for a 15-minute call. We'll talk through the problem and send a quote after.

Loading availability